2014 Maximizing Your Trade Show Returns

Description

This fast paced half-day workshop will help you develop strategies to improve your show presence.  You will learn how to:
 

• Showcase your company
• Establish measurable focused and realistic objectives
• Refresh your branding with your booth presentation
• Develop new relationships with potential clients
• Work your booth at a level four proficiency
• Build qualified leads for future business

 
Featuring Barry Siskind, President and Founder of ITMC
International Training and Management Company - The Exhibit Specialists
 
Barry is a trade show consultant, trainer, speaker and internationally recognized expert in trade and consumer shows.  As a business writer Barry has developed research reports for the prestigious Centre for Exhibition Industry Research (CEIR) and has been designated as one of their distinguished industry gurus. He has also written over 500 original trade show articles for industry publications, newsletters and websites. He is syndicated in 45 publications around the world.

Barry is an active member of the Canadian Association of Exposition Management (CAEM), the Centre for Exhibition Industry Research (CEIR), the Trade Show Exhibitors Association (TSEA) and International Association of Exhibitions and Events (IAEE) and The Centre for Exhibitors and Event Marketers (ICEEM).  He is also a best-selling author of trade show business books:  Contact, Bumblebees Can't Fly, Eagles Must Soar, Grab Success By the Horns, and Powerful Exhibit Marketing now in its 5th printing.
 
Trade Team PEI, in partnership with PEI's Community Business Development Corporations, The Greater Charlottetown Area Chamber of Commerce, Canada Business, and UPEI's Centre for Life-Long Learning, are pleased to offer this 'free' workshop to PEI-based enterprises and organizations interested in international business development.